@inproceedings{sgem2015s7081,
  title = {CONVERSION RATE OPTIMISATION IN TOURISM AND HOSPITALITY INDUSTRY. IMPROVING ONLINE PERFORMANCE},
  author = {Adina Popescu and C. State and I. Pavel},
  booktitle = {2nd International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM2015, Book 2},
  year = {2015},
  pages = {},
  publisher = {STEF92 Technology},
  doi = {10.5593/sgemsocial2015/b22/s7.081}
}