TY - CPAPER AU - Adina Popescu AU - C. State AU - I. Pavel TI - CONVERSION RATE OPTIMISATION IN TOURISM AND HOSPITALITY INDUSTRY. IMPROVING ONLINE PERFORMANCE T2 - 2nd International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM2015, Book 2 PY - 2015 DO - 10.5593/sgemsocial2015/b22/s7.081 PB - STEF92 Technology ER -