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LAWS OF DISTRIBUTION IN INNOVATION COMPANIES (BASED ON THE THEORY OF UNCERTAINTY)
Abstract
Innovation activity of companies, like nothing else, determined and largely determines the development of the market of products, services and works. Increased competition in the market, the availability of products to consumers anywhere in the world, including in the implementation of the purchase through online stores makes us choose the goods under the strategy fit each individual buyer. But such a strategic vision that promotes the development of innovative solutions, innovative products, and leads to a variety of situations that can be termed as uncertainty. Unfortunately in the production and personalization strategies of companies and investment funds, and marketing strategies will not give a precise answer to the success of an innovative version of the company's activity. Conducted earlier author of the study allowed to allocate a significant problem field in the peculiarities of the decision-making. For identified types of uncertainty, the conditions under which their occurrence is possible (time, organizational environment, the impact of regional and other factors.). However, the companies important to make the right decisions, especially to take them quickly. That is why the next step is to find out the distribution themselves uncertainties. The Instruments for research are following: methods of generalization, classification methods and groups to clarify the classification of mechanisms, methods of retrospective analysis of the data to summarize the results of research in the framework of the research project, a content analysis for desktop study. To this end, the uncertainty will be tested on the probability of their occurrence under various conditions set by organizational factors of the innovation company. Research study financed from Russian Foundation for Basic Research in the year 2014-2015 as research project No. 14-06-00051 “The implementation of innovative projects and processes under conditions of uncertainty”.
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