Scholarly record
ROMANIA'S COUNTRY IMAGE IN TOURISM TV COMMERCIALS
Abstract
The paper analyses Romania's destination image communicated in international tourism promotion campaigns, through seventeen TV commercials. The authors analyzed and compared the main destination attributes and the holistic country image communicated in each campaign. The results highlight the way national tourism promotion strategies position Romania within the international travel market.
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Publication details
Title
ROMANIA'S COUNTRY IMAGE IN TOURISM TV COMMERCIALS
Authors
Proceedings
2nd International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM2015, Book 2
Publisher
STEF92 Technology
Year
2015
Pages
Not available yet
SWS Citekey
STOLERIU2015
ISSN
2367-5659
ISBN
978-619-7105-47-6
Language
en
Publication type
Conference Paper
Proceedings contents
Keywords
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