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EFFECTIVENESS AS A MEASURE OF STRENGTH AND FINANCIAL SECURITY OF COMPANIES
Abstract
The goal of every unit's activity is to maximize economic benefits, and, in consequence, maximize the profit. The effectiveness of companies' activity is the subject of special interest of their management boards. The aim of the article is to analyse a company's profitability in relation to branch ratios on the basis of available consolidated annual financial statements for the period from 2010 to 2012. The aim of the article is to present and analyse the theoretical as well as practical aspects of its financial condition's evaluation, and, in particular, the effectiveness of the company's activity. Such assessment provides managers with necessary information, enabling them to take right decisions regarding the company's activity.
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