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TOURIST EXPERIENCE – ANALYSIS COMPONENT FOR DESTINATION MARKETING. CASE STUDY: ROMANIAN SEASIDE TOURISM
Abstract
In tourism, the suppliers/producers are considered, in fact, "sellers of dreams", the consumption of tourism products being seen as consumption of experiences. Being widely recognized by the researchers in the field, the delivery of memorable tourist experiences represents a „must” for organization's success on the increasingly competitive market. Through this paper, the authors aim to highlight the importance and the role of tourism experience analysis in both the design of new tourism products and the continuous improvement of the current ones, thereby ensuring long-term competitive advantage. To this end, a quantitative research was conducted on a sample of 108 respondents which aimed to analyze the components of tourism experience.
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