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ATTRIBUTES OF THE TOURISM EXPERIENCE - ANALYSIS ELEMENT OF THE TOURISM DESTINATION FOR BALNEOTHERAPY TOURISM
Abstract
The experience economy implies, in tourism marketing, the necessity to adopt a vision according to which the fulfillment of consumer needs can be achieved a mid its desire for individualism, only by means of interaction with all the destination elements relevant for him/her. From this perspective, the activities which can be developed within the tourism product represent direct contact points with the consumer personality, the potential experiential value being rendered by its degree of association with the experiential background pursued by the marketing specialist. In this context, a quantitative marketing research has been conducted, on a sample of 103 people aged 18-24 years, in order to capture the main aspects of the tourism experience regarding balneotherapy tourism (one of the types of tourism with great development potential in Romania), in relation to the buying decision process for a tourism product in the balneotherapy destinations from Romania. The destination attributes, regarded in this study as crucial elements in constructing the services within the tourism experience, represent the starting point in developing the experiential space of the balneotherapy tourism destination.
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