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Globalization is a reality of the modern world. Having shown itself initially in the economic sphere, it then spilt over to policy and after that to culture. Today we can more and more often hear that we are witnessing the process of formation of a new global culture. At the same time different authors see this process and its consequences differently. Some believe that globalization of culture is a positive phenomenon and is connected, first of all, with cultural exchange, with synthesis leading to mutual enrichm...