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The global transport landscape is generally experiencing a transformative time, likely due to a combination of new technologies and society driven innovations. these changes gradually convert the meaning of products and services related to mobility, altering ex-pectations for the consumer involved in the process [1]. This study intends to describe the processes and design methods used by the DIT lab., a joint laboratory of the DesignCampus of the University of Florence and Trenitalia com-pany s.p.a., which deals w...