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The article discusses the the complex character of Chinese advertising slogans in the light of linguocognitive approach. It is considered of vital importance to conduct (1) semiotic analysis to find out the amount of monosemiotic and polysemiotic slogans, with denotative or/and connotative meanings; (2) pragmatic analysis to identify illocutionary acts, according to which the slogans can be classified as promising, having emotional and evaluative influences, informing and stimulating; (3) the analysis of cultural ...

The article discusses the complex character of manipulative potential of stylistic devices in English and Italian fashion advertisements. By conducting semantic analysis, it was found out that positive and negative connotations, denotative and connotative meanings have a certain persuasive effect on the audience. Materials consist of 250 fashion advertisements in English and 250 in Italian derived from Vogue, Elle and Cosmopolitan online magazines issued September 2022-January 2023. The work relies on descriptive ...

linguistic phenomenon of the English language. Studying distinctive features of structure and semantics of phrasal verbs in political discourse in relation to their polysemy appeared to be out of linguistsВ’ scope. The research paper aims to investigate the major structural and semantic peculiarities of phrasal verbs within the context of a written political discourse, namely in the articles dedicated to the partiesВ’ Brexit discussion in the Parliament of Great Britain. The В‘phrasal verbsВ’ were chosen with the ...