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The following article is devoted to structural, semantic characteristics of brands and trade mark nominations. The linguistic pragmonim status is not accurately defined because itВ’s a periphery class in proper name space (onomastics). The purpose of the research is to examine the trademark function in Russian mental space. The selection of study material is caused by methodology and a technique of the analysis. We use the interpretive method to identify the general linguistic and onomastic concepts, the formalizi...