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The article analyzes the communicative universe of the speech norm in its sociocultural, linguistic and cognitive aspects. The authors emphasize that it is not enough for the interlocutors to know only the grammatical system of the target language in order to adequately understand each other. Reflecting on the problems of the communicative norm formation, the authors expand the methodological field of research and "bring" the learner into the so-called communicative space, which must be built taking into account a...

The purpose of the article is to analyze change of emotive value in lexical units of Russian language in modern discourse. To describe the studied material (lexical units) 1) componential analysis (the analysis of value of lexical units), 2) questionnaire method 3) the method of observing of functioning of emotive lexical units in the texts extracted from The Russian National Corpus are used. The description in aspect of emotivity of twenty four lexical units was carried out step by step. The conclusion on attribu...