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The report describes effective and non-effective communication tactics that implement a basic communicative strategy of the main communicant (tourism manager) a persuasion strategy. The specific nature of verbal reasoning strategy is determined in comparison with a persuasion strategy. The response (reactive) actions of the passive communicant - a client of the travel agency - are presented. A comprehensive analysis of cooperative and confrontational strategies using methods of interpretation and description, gene...

The author describes the results of the study of language features of communica-tion during the job interview. The material for the study is transcripts of the real inter-views presented in the series "Cadres decide" on the online “UspehTV” channel. Such nomenclature units as official names and ergonyms including job titles and titles of or-ganizations are active lexical markers of speech strategies for recruiters and job seekers. The actualization of the nomenclature vocabulary in the course of oral interacti...