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M. L.

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Author: M. L.Subject: ART & HUMANITIES: Section Language & Linguisticsclear all
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5th International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM 2018
Publication

MUSEUM EXHIBITION IN THE PROCESS OF CONSTRUCTING HISTORICAL KNOWLEDGE

(STEF92 Technology, 2018, M. Lukasiewicz)

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Museum exhibition not only display objects, it tells the stories behind them, brings the ideas and concepts which were the source of their creation. The fundamental aspect of museum exhibitions is to create a space where the process of interpretation and conferring of a meaning will occur as an essential “content” of the museum. Therefore the overriding aim of this paper is to provide specific example of the role of museum exhibition in the process of constructing historical knowledge, based on the uniqueness ...

ART & HUMANITIES: Section Language & Linguistics2018
References: 4th International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM2017, www.sgemvienna.org, SGEM2017 Conference Proceedings, ISBN 978-619-7105-95-7 / ISSN 2367-5659, March 28-31, Book3, Vol.1, 111-118 pp, DOI:10.5593/SGE
Publication

LANGUAGE IN THE SERVICE OF ADVERTISING IMAGES: TEXTUAL ANALYSIS

(STEF92 Technology, 2017, M. Loncar, Z.S. Vucica, M. Nigoevic)

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In terms of linguistic exploration, the language of advertising has been thoroughly studied. Advertising as a form of communication in contemporary societies is discussed in its social and cultural context which is inseparable from the language itself. Although the visual in advertising has gained the supremacy nowadays, the language still has the important part as far as the impact of the advertisementВ’s message on the consumers is concerned. Regarding that, the research objective in this textual analysis is to ...

ART & HUMANITIES: Section Language & Linguistics2017
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