
Publication
LANGUAGE IN THE SERVICE OF ADVERTISING IMAGES: TEXTUAL ANALYSIS
(STEF92 Technology, 2017, M. Loncar, Z.S. Vucica, M. Nigoevic)
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In terms of linguistic exploration, the language of advertising has been thoroughly studied. Advertising as a form of communication in contemporary societies is discussed in its social and cultural context which is inseparable from the language itself. Although the visual in advertising has gained the supremacy nowadays, the language still has the important part as far as the impact of the advertisementВ’s message on the consumers is concerned. Regarding that, the research objective in this textual analysis is to ...
ART & HUMANITIES: Section Language & Linguistics2017
