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The article analyzes the communicative universe of the speech norm in its sociocultural, linguistic and cognitive aspects. The authors emphasize that it is not enough for the interlocutors to know only the grammatical system of the target language in order to adequately understand each other. Reflecting on the problems of the communicative norm formation, the authors expand the methodological field of research and "bring" the learner into the so-called communicative space, which must be built taking into account a...