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In this article we analyse non-verbal behaviours of Russian-speaking respondents who are describing their own experiences of happiness. Non-verbal behaviours include representing gestures of different kinds. The analysis is carried out using a method of cognitive-matrix analysis which is an extension of a method that already exists, but was developed for linguistic data only. We have modified the method to meet the needs of multimodal communication studies so that it allows to analyse both speech and co-speech ges...