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The article is devoted to colour naming study of medicinal herbaceous plants in Russian and Kazakh languages. The fundamental principles of Russian and Kazakh scientists, dedicated to studying this issue, are presented in this work. Similarities and differences in color naming of the compared languages are revealed according to analysis, which indicate the importance of color naming in linguistic world view of two nations.

Authors of the article consider words, phraseological units, proverbs and sayings of the Kazakh, Russian and English languages characterizing the person from the positive or negative side. It is noted that the quality of communication at the present stage of personal development ,in general, depends on idiosyncrasy of certain people, on the internal personal culture. In the article on the basis of the human nature analysis features of the good and bad contents and understanding in personal characteristic are defin...