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The purpose of the article is to determine the linguistic status of advertising based on the functional (pragmasemantic) properties of Russian advertisements. This issue is topical today, when advertising is acknowledged as a crucially important part of successful business, and has to be adequately handled in teaching future business people. The problematic side of it is that advertising contaminates features of different styles and genres, and forming studentsВ’ skills of composing efficient ads requires some exp...