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The article analyzes one of the genres of professional-network medical discourse – the official medical site. It is shown that this genre is characterized by intensive borrowings, hybridization of colloquial components, functional styles and semiotic systems modeling multifunctionality and multimodality of network medical discourse. The article states that the study of the Internet language, including the linguistic features of corporate sites, provides important information about oral, written and electronic sp...

The purpose of this article is to identify the difficulties of written medical discourse genres that may be encountered by a medical discourse translator and should be introduced to the intended translators in this field. For this purpose, a survey of professional translators was conducted to identify the most common genres of medical discourse which they encounter in their professional activities. It resulted in the following list of medical discourse genres: instruction for medical use, case history, medical dru...

The article considers the peculiarities of Russian and Turkish etiquette, since it is very often that Turkish students perfectly knowing the Russian grammar and having a good vocabulary find it difficult to communicate with both Russian students and teachers. One may assume that the cause of these difficulties lies in the peculiarities of the national etiquette; in order to reveal these peculiarities, we have performed a comparative analysis of the Russian and Turkish etiquettes. Various examples were taken from d...

This article analyzes taxonomic strategies that are most frequently used in academic medical discourse: classification of objects, identification of their types, groups, species and varieties as well as assignment of objects, processes, states, signs, etc. to a particular classification unit. There are three main types of structural-substantive discourse taxonomic strategies which are observed in academic medical discourse: classification strategies, systematization strategies and typologization strategies. A deta...