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The purpose of research is to investigate information distortion linguistic means used by the printed and electronic media sources to manipulate the reader and form desirable by the addressee perception of reality. Among basic linguistic tools widely applied in mass media to shape the readerВ’s attitude to certain concepts, events, figures etc.in the article are distinguished labelling (providing unjustified emotionally charged characteristics of an individual, event, notion, etc.), insider-outsider concept (refle...