
BRITISH VARIANT OF ENGLISH: NATIONAL PECULIARITIES OF STRATEGIC COMMUNICATION
(STEF92 Technology, 2017, A. V. Radyuk, E. N. Demchenko, N. Yu. Nelyubova)
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The purpose of research is to study the linguacultural peculiarities of British national variant of English basing on the material of economic discourse. The methods include functional and pragmatic analysis of speech of representatives of economic and financial business circles. The major findings are that British economic discourse reflects such features of British mentality as evasiveness, ritualized nature, conventionality, individualism. The peculiarities of the national culture explain the tendency of the Br...

