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In the given article the socio-cultural aspects of learning English as a foreign language are viewed. By taking a socio-cultural approach to vocabulary teaching strategies the authors argue that social mobility, globalization, and the Internet cause changes in pronunciation, orthography, grammar as well as vocabulary. As over 1400 entries from all around the world have been published in the Open Dictionary during 2016, it spawned Brexit-inspired forms (flexit, Nexit, Quitaly, Scexit); social media (virtue signalin...

Within the framework of cognitive-discourse approach, the authors focus on the conceptual effects of metaphors used in commercial advertising for the sake of sales promotion. The article gives insights into the construction of pragmatically-orientated mental representations activated by metaphors as means of persuasion and entertaining the target audience. The authors chiefly draw on Text World Theory [1], [6], [7], [10], [11], [12] and Conceptual Blending Theory [5] because their heuristics can provide an adequat...