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In the given article the socio-cultural aspects of learning English as a foreign language are viewed. By taking a socio-cultural approach to vocabulary teaching strategies the authors argue that social mobility, globalization, and the Internet cause changes in pronunciation, orthography, grammar as well as vocabulary. As over 1400 entries from all around the world have been published in the Open Dictionary during 2016, it spawned Brexit-inspired forms (flexit, Nexit, Quitaly, Scexit); social media (virtue signalin...