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Traditionally, mass media have been viewed as channels for the dissemination of public information. With effective strategies, mass media can be a platform for diverse and dynamic two-way flows of information enabling better social and individual decisions. Most papers and training courses entitled В‘Theatre and Mass MediaВ’ consider the media specificity of the theatre itself in terms of the adaptation of canonical plays for cinema or/and television. But there are other dimensions, too. First, the performative th...