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The article investigates the influence of the national-cultural specificity of speech behavior on the formation of expressive forms of address in the Russian language as well as in the Colombian and Costa Rican variants of the Spanish language. Groups of expressive addresses are distinguished depending on their semantic load, ways of transferring evaluativity and expressiveness; pragmatic factors affecting their formation and functioning are described, namely: evaluative-characterizing and emotivecharacterizing on...

Literary proper names (poetonyms) are universal functional-semantic word signs intended for individualizing and characterizing single objects of artistic reality in the space of literary texts. The semantic-stylistic potential of onomastic units within a literary text is enormous, making them both a significant means of interpretation and an important constructive element of a literary text involved in the processes of text production and meaning-making. Poetonyms become an essential means of text construction, po...