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The article deals with a specific form of organizing and providing the information in the sphere of business, in particular, presentation. In the article the author focuses on a communication strategy – this is a term which unveils the principles of speech organizing from the viewpoint of rhetoric and pragmatics. The author, in the article, considers specific rhetorical techniques, which arrange these means so as to enhance the entire quality of a speech by expressing the key ideas and producing a certain logica...

The elaborate treatment of the issues as the role of ethnic information as well as other information, the contexts of the use of ethnos names – ethnonyms in mass media products, the linguistic presentation of ethnic positive / negative data, their influence on consciousness of information consumers and their functions in press media of any country is considered very topical. Since the role of mass media along with other factors in giving corresponding or conflicting characteristics to interethnic and intercultur...