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The article analyzes the factors that determine the state of modern civil publicity, considers approaches to the understanding of its new forms. Actualization of the research of the phenomenon of publicity is conditioned by the formation of virtual reality, complication of political communication of the modern world, development of net-activism. The originality of the work is determined by the problematization of the contradiction between the impersonation of political communication in virtual reality and the need...

Mentality is one of the most significant characteristics of each nation, and the au-thors prove it in their article. There is no agreement among scientists about the essence and nature of national character. Different researches study the problem of the national character by different ways. Every person is a part of a class, religious community, eth-nos, state and some other community. The realization that different nations differ from each other with “its traits of a soul”, happens in a cultural history fairl...

The authors explore the problem of identity as a result of the interaction of subjects in the process of communication. The authors allocate various types of identity depending on the historic stage of the existence of the human community. They distinguish ethnic identity, religious identity, linguistic identity, national identity, cultural identity. The authors select such form of identity as transcendental identity and consider it to be the ultimate form of identity and the most significant on a contemporary soc...