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Marketing is not just about selling and advertising; marketing is the sum of activities involved in directing the flow of goods and services from producers to consumers. Even when we speak of the theatre, we must consider such aspects as market research, better show design, effective distribution, and sustained communication with consumers. Theatres market not only productions or events (event marketing) as such but meanings and along with them actors, directors, artists as personalities (celebrity marketing), ide...

Alexey Bartoshevich, a great Russian theatre historian and critic, often raises a question, “To whom was Hamlet written?”. This question is the starting point of the theatrical, philosophical and sociological discussion. What was the audience like then? What people tried to find in Hamlet later on – in XVIII-XX centuries? How modern theatre directors stage this play, how we see it, understand it, feel it? With each touch, each production the play gets new meanings, implications, contexts. According to Alexey...

The Rose was the first purpose-built theatre on London Bankside. The playhouse was erected in 1587 as a theatre of Philip Henslowe. At the end of the XVI century, the Lord Admiral's Men moved to the Rose playhouse and performed there, attracting audiences, becoming popular and eventually prosperous. RoseВ’s repertory included plays of Marlowe, and Shakespeare. The RoseВ’s success encouraged other theatres to be built on Bankside; these new theatres overtook the Rose, which had been abandoned by 1606. The Globe bec...

The Vakhtangov State Academic Theatre of Russia is one of the most known repertory drama theatres not only in Moscow and Russia but also in many countries of Europe, Asia and America. The creative life of the Vakhtangov theatre is rooted in the historical Russian culture, and at the same time it sets its gaze on the future. Just like Konstantin Stanislavsky, the world-known establisher of the Method, Evgeny Vakhtangov believed that the actor is the crucial element of any theatre performance. He also trusted that t...