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Health is a fundamental individual and social value. Nowadays the market approach to health is developing as well from the rise of economic pressures and the gradual introduction of terminology and conceptual management into society. We can therefore analyze health management concepts and divide them into different functional areas, among which health marketing can also be distinguished. Currently, non-public medical institutions in Poland are increasingly competing at the level of basic care with public medical i...

In sectoral research of entrepreneurship there is a deficit of data about medical entrepreneurship and the entrepreneurship of doctors. The medical sector is diverse because it encompasses various size business entities that specialize in many possible aspects of the medical business. It seems, however, that there are some common features of medical entrepreneurship which are worth investigating. The result of such analyses could be the construction of models of medical entrepreneurship, which would allow a better...