
Publication
SPECIFICS OF CONSUMER BEHAVIOUR IN THE ENTERTAINMENT GAME INDUSTRY
(STEF92 Technology, 2017, R. Bacik, M. Mudrik, M. Lascsakova)
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The following article gives a picture of the history and current state of the entertainment gaming industry, which is rapidly developing and changing in these few years. Compares features of gaming devices and consoles, methods of distribution of its products to consumers and describes the modern selling models such as microtransactions. The article deals about current sales and marketing models used in this industry. It also focuses on the big problem in the gaming industry which is piracy. In the analytical part...
SOCIAL SCIENCES: Section Business and Management2017
