Browse

The process of company management requires the implementation and constant development of effective, structured and scalable set of instruments. These instruments must be continuously improved and updated under current conditions of intensifying competitive environment. The integral parts of such a set must reflect and be representative in the following aspects: economic and financial state of the enterprise, climate and culture codes inside the company and the current state of affairs in the company environment. ...

The topicality of the paper is predetermined by the importance of competitiveness assessment and development for most modern companies, operating on the global arena in the era of globalization, business internalization and the growing opportunities of global sourcing. The term “competitiveness” can appear ambiguous, as competitive abilities of a product on one market can be outperformed on other markets. This trend pushes the companies to the development of more multifactorial strategic approaches in order to...