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Health is a fundamental good that can not be bought in a market, and its determinants are the genetic "luggage", lifestyle, the environment, and health care, regardless of whether we are talking about humans or animals. The need for health care is a relative concept involving both the individual and society, all of which has as its starting point the poverty of information (knowledges) that an individual has in relation to his "needs" for health care. The relations with customers and communication between them is ...