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The present paper deals with marketing of educational services, while the focus is on the factors of designing and providing these services. The authorsВ’ intention is to present partial outcomes from the research project KEGA ?. 014EU-4/2016. One of the issues explored in this project is also the analysing educational services and identifying efficient multi-professional and interdisciplinary approach to the provision of these services. The issue is discussed in three chapters, while the first two parts introduce...

The paper is a presentation of selected results of the second stage of research project KEGA 014EU-4/2016 – ?Preparation of the content and structure of subject disciplines focused on the development of knowledge and skills of graduates from non-economic health service fields of study”. The focus is on the current need of graduates in health service fields of study for the knowledge of economics and entrepreneurial skills. To identify educational needs while considering the current situation in an organisation...