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Nowadays Russian economy needs competent workers who are able to be effective in international environment. It means there is an urgent need for training equal participants of cross cultural communication in professional context. One of the major instruments in educational process is a textbook that is sure to be helpful for attaining the said goal. In this research I have used a modeling method. Cross cultural component of a textbook is considered here as being coordinated with an open element of the developed mo...

The problem of developing a professional culture model is acute in the university language course which trains future professionals as prospective participants of cross cultural communication in a professional context. Such a model will help the educator to present a microcosm of the target culture which possesses systematic character of its organization and contents. Systematic approach and information-semiotic approach have been applied in the research to develop a methodological model of a professional culture....