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PERSUASIVE STRATEGIES IN THE DISCOURSE OF POPULAR PSYCHOLOGY AND LINGUISTIC TECHNIQUES OF ITS REALIZATION (ON THE EXAMPLE OF THE TEXTS FROM WOMEN’S SITES)
(STEF92 Technology, 2015, Natalya Kurikova, Elena Nadezhdina)
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The article contains the first observation over the discourse of the popular psychology practiced on the women's sites from the point of view of the persuasive potential of linguistic metaphoric means. Scientific research of Golovin A.V.[1] is devoted to the analysis of persuasiveness, which claims that, being universal strategy of a text formation; persuasive strategy determines the use of certain sets of linguistic means both as rational persuasion as emotional effect. The goal of the paper is to investigate the...
Education and Educational Research2015