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Branding is an easier and spreading method in a short time in the purpose to create and consolidate an image based on the information launched to the individuals. This article describes how to create a perfect branding using segmentation and creating profiles. Also, in the same important category, the self-branding is considered to be more efficient to a business than the brand of the business itself. Nowadays, the new technologies and online tools have been accompanied by the mobile apps which are becoming more a...

The information society has enormously evolved in recent years and the changes due to progress are in a continuous dynamic. Thus, the marketing communication process has also experimented considerable changes in terms of the development of IT & C technologies, artificial intelligence, virtual reality (VR) and augmented reality (AR), neuro-tools and methods but also using promotion tools that have been adapted to digital, by bringing significant changes over the buyer brain and the process marketing communication. ...