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Health is a fundamental individual and social value. Nowadays the market approach to health is developing as well from the rise of economic pressures and the gradual introduction of terminology and conceptual management into society. We can therefore analyze health management concepts and divide them into different functional areas, among which health marketing can also be distinguished. Currently, non-public medical institutions in Poland are increasingly competing at the level of basic care with public medical i...

Businesses today simply cannot ignore corporate sustainability. It has key roles to play in long-term corporate success of an organization as well as value -inspired market services in the society. It is equally important that companies recognize the benefits of sustainability right from the very top or managerial level of the organization keep an annual record of progress made in this regard, and report as well as maintain a local engagement of stakeholders in their environment of operations. The aim of the artic...

In sectoral research of entrepreneurship there is a deficit of data about medical entrepreneurship and the entrepreneurship of doctors. The medical sector is diverse because it encompasses various size business entities that specialize in many possible aspects of the medical business. It seems, however, that there are some common features of medical entrepreneurship which are worth investigating. The result of such analyses could be the construction of models of medical entrepreneurship, which would allow a better...