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The merger processes in relation to universities have different objectives than processes characteristic of business sectors. One of the key objectives of the university is usually to increase the scientific or didactic effectiveness as a result of the merger. This is connected with the mechanism of "critical mass" and the progressive globalization of the science and higher education sectors. The larger scale of research and didactics resulting from the potential combination should provide better scientific result...

Health is a fundamental individual and social value. Nowadays the market approach to health is developing as well from the rise of economic pressures and the gradual introduction of terminology and conceptual management into society. We can therefore analyze health management concepts and divide them into different functional areas, among which health marketing can also be distinguished. Currently, non-public medical institutions in Poland are increasingly competing at the level of basic care with public medical i...