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D. Zhelyazkova

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Author: D. ZhelyazkovaYear: 2018Subject: SOCIAL SCIENCES: Section Business and Managementclear all
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5th International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM 2018
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DEVELOPMENT OF COURIER SERVICES IN THE CONTEXT OF THE OMNICHANNEL STRATEGY

(STEF92 Technology, 2018, Michal Stojanov, D. Zhelyazkova, E. Gramatikova)

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The parallel development of the digital society and the ideas for sustainable development provokes courier companies to seek innovative solutions based on ecofriendly practices that correspond to the technological changes that take place in the major players in the realization of products, which are the merchants. The aim of this paper is to reveal the place of the courier companies as the main logistics intermediaries in the context of the omnichannel commercial strategy and to outline the trends in the sector fa...

SOCIAL SCIENCES: Section Business and Management2018
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