Publication
THE EFFECTS OF SOCIAL MEDIA USERS' PERCEPTION ON THE BRANDING OF HEALTH SERVICES OF PRIVATE HOSPITALS
(STEF92 Technology, 2018, T. Duzcu, E.Y. Alarcin, H. Zulfikar, O. Yildirim)
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This research aims at exploring the perceptions of the social media users about health services offered by university hospitals (foundation university) in Istanbul. The research survey has been constructed by using scales (internet, social media, servqual, employer brand) in the literature. A questionnaire was applied to 276 outpatients at this hospital. The survey responses collected in the study were analyzed and interpreted using SPSS for Windows 22.00 and AMOS 22.0 program. Confirmatory factor analyzes of the ...
SOCIAL SCIENCES: Section Business and Management2018