
Publication
THE IMPACT OF CORPORATE SOCIAL RESPONSIBILITY ON CONSUMER BEHAVIOR – A COMPARISON OF ROMANIAN AND DUTCH CONSUMERS
(SGEM WORLD SCIENCE (SWS) Scholarly Society, 2023, Edit Veres, Andrea Katalin Szabo)
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From the CSR pyramid, which represents the triple bottom line of enviroment, society and corporate governance, it is important to emphasize the society aspect, which, from the perspective of businesses, refers to the consumer. Undoubtedly, consumer demand greatly influences the operation of companies. Therefore, in our research, we aim to gain insight into how consumers perceive corporate social responsibility. We are interested in understanding the level of awareness of the CSR concept among consumers, whether th...
SOCIAL SCIENCES: Section Business and Management2023
