Browse

The main point of departure in the present scientific and practical study is the assumption that consumer preferences change under the pressure of a number of influencing factors with different strengths and in different directions. The research carried out in the analyzed direction shows that for centuries the products intended for exchange were developed and produced mainly to order and for precisely defined users. In this way, manufacturers have taken into account the individual preferences and wishes of their ...

In modern commerce, the psycho-social aspects of price have a significant impact on the buyers. The buyer's connection to the price of a product signifies specific substantive characteristics, which inherently contribute to the application of certain factors in marketing for the exploration and examination of the issue at hand. The present study focuses on specific determinants that influence the determination of the final price by the manufacturer, the trade agent (intermediary), and the buyer themselves. Within ...

With the growing popularity of sustainable products and the expected increase in organic farming and supply of organic food products as part of the goals of The European Green Deal, it’s important to evaluate the popularity and demand for such products in Bulgaria. Understanding the consumer perspective on the affordability of organic products is important, as it directly influences purchasing intentions and can help predict the growth of the organic market. This study investigates consumer attitudes and percept...

The review of the economic literature shows the existence of many theoretical-empirical frameworks related to the origin and influence of the prices of the assortment composition on the consumer. This gives us reason to believe that their appearance can be traced back to ancient civilizations, when production was carried out in the family and the surplus was exchanged. In the framework of its development, as theory and practice, the price of the assortment composition goes through many evolutionary changes. In the...