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The aim of this paper is to present a realistic solution for the Small and Medium Enterprises (SMEs) despite the financial crisis via innovative management. It is believed that the first “victims” of the debt and financial crisis are the SMEs and for this reason we present the creation of a dynamic “shield” via spin off and university research. A literature review took place to investigate the issue and to prove that the change of the “usual” into innovative management in Small and Medium Enterprises g...