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J. Sulkowska

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Author: J. SulkowskaSubject: SOCIAL SCIENCES: Section Business and Managementclear all
Showing 1-3 of 3 records
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5th International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM 2018
Publication

HYBRIDISATION IN POLISH PUBLIC POLICY - COMPARATIVE ANALYSIS OF HE AND HOSPITALS

(STEF92 Technology, 2018, L. Sulkowski, J. Sulkowska, R. Lewandowski)

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There is a large body of research on hybrid organisations and interactions between multiple logics in social enterprises and non-profit organisations, but there are few studies in this area that are related to higher education and healthcare fields. Some scholars claims that hybridity downgrades organisational performance, while others suggest that hybridity can strengthen organisations, making them more sustainable and innovative. The investigation of this problem is main subject of the paper. The aim of this pap...

SOCIAL SCIENCES: Section Business and Management2018
4th International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM 2017
Publication

HEALTH MARKETING - CONCEPTS, MODELS AND RESEARCH

(STEF92 Technology, 2017, L. Sulkowski, J. Sulkowska, R. Seliga)

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Health is a fundamental individual and social value. Nowadays the market approach to health is developing as well from the rise of economic pressures and the gradual introduction of terminology and conceptual management into society. We can therefore analyze health management concepts and divide them into different functional areas, among which health marketing can also be distinguished. Currently, non-public medical institutions in Poland are increasingly competing at the level of basic care with public medical i...

SOCIAL SCIENCES: Section Business and Management2017
4th International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM 2017
Publication

POLAND MEDICAL ENTREPRENEURSHIP – CONCEPTS, MODELS AND CLASSIFICATIONS

(STEF92 Technology, 2017, L. Sulkowski, J. Sulkowska)

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In sectoral research of entrepreneurship there is a deficit of data about medical entrepreneurship and the entrepreneurship of doctors. The medical sector is diverse because it encompasses various size business entities that specialize in many possible aspects of the medical business. It seems, however, that there are some common features of medical entrepreneurship which are worth investigating. The result of such analyses could be the construction of models of medical entrepreneurship, which would allow a better...

SOCIAL SCIENCES: Section Business and Management2017
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