Publication
GREEN AND HEALTHY CONSUMPTION IN POLAND: PROSUMPTION AND PURCHASE FROM A TRUSTED SOURCE AS AN ALTERNATIVE FOR CERTIFIED ORGANIC PRODUCTS
(STEF92 Technology, 2017, L. Witek, K. Szalonka)
Show more
The global market for green products is growing dynamically. In Poland, the number of green producers is increasing, while the number of purchasers of green products is not high. The ecological awareness of Polish consumers is still low. This affects consumer behavior on the green market. The basic motive for buying green products is health, not the environment. Altruistic motives play the secondary role. Green products, especially organic food, are associated with health and safety. In addition, high prices and s...
SOCIAL SCIENCES: Section Business and Management2017