
Publication
GOODS RANGE FORMATION FOR SPECIFIC TARGET AUDIENCE
(STEF92 Technology, 2018, Elvira Pyanikova, A. Kovaleva, M. Zaikina, O. Evdokimova, S. Mikhailova)
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Formation of goods range represents one of the main directions of enterprise commercial work which carries out selection of certain goods and offers this range in the market. Principle of production formation is reflection of demand features in assortment for target audience. In this case specific target audience is consumers who have similar criteria in individual characteristics and preferences. Full assortment analysis includes the use of several known and universal methods. Company can develop recommendations ...
SOCIAL SCIENCES: Section Business and Management2018
