Publication
THE TOOLS OF MARKETING DECISION MAKING IN THE FORMATION OF PRODUCT POLICY OF THE ENTERPRISE
(STEF92 Technology, 2017, O. Kalimov, I. Maltseva, S.a Morkovina, O. Grechenyuk)
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In modern conditions is rapidly changing external business environment, in-creasing competition, rapidly updated product range. So now to win the competition it is very important to better and more complete than our rivals, to meet the current demand and growing consumer demands. This can only be achieved through effective product policy. Errors in the formation of product policies lead to volatility in the assortment structure, loss of control over the competitiveness and the quality of products and will ultimate...
SOCIAL SCIENCES: Section Business and Management2017