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The objective of this article is to analyze marketing channels used by economic entities to engage consumers of private banking services on the Russian market, which is characterized by significant limitations on disclosure of consumer information. The article also aims to identify specificities of designing marketing channels on such markets and define future trends of their development. Analysis of marketing channels, used to engage consumers of private banking services, is based on results of a survey and in-de...

The paper aims to choose the marketing metrics to measure the performance of the corporate client relationship management and to estimate the relationship marketing efficiency in the industrial market. The choice of client metrics was made according to the corporate targets for the development of industrial organization, availability of statistical data and the companyВ’s needs for information in order to manage relationship with the customers. It was tested and approved in the real case of industrial enterprises....