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In most cases the uncertainty of future business development makes it hard for an investor to opt for the one of many enterprises to invest. In conditions of uncertainty it is recommended to invest in companies with a good reputation, since such investments are regarded as less risky. In such a situation the attention is increasingly turned to the companies which meet the consumersВ’ needs: trade, food production, construction. It is known that the value of business is considered to be the main indicator of the co...